Avalon Family Entertainment is committed to presenting the consumer with an alternative to violent and vulgar films that is both entertaining and wholesome. Offering high-quality films to the consumer, Avalon Family Entertainment reaches out to the largest demographic in the movie industry. Many people in the film business fail to realize that family movies are not only easier on the family, but tend to be more financially successful too. Statistics show that family oriented movies attain financial success more often than R-rated movies. Families feel comfortable taking their children to a movie where they do not have to concern themselves with violent imagery or strong language. Movies that appeal to the family demographic are more likely to succeed because they are appealing to more people, but also because they routinely achieve financial success at the box-office.

Wholesome family films have something to keep every family member entertained. There are usually elements of comedy and strong characters for the adults to latch onto while stunning visuals and fantastical tales help to capture the imagination of children and keep them enraptured for hours. This family friendly combination is what has helped G rated movies vastly outsell their R rated counterparts, even though many producers seemingly see R rated movie production as being cooler.

R Rated films typically only make a small fraction of the gross profits compared to G rated films. This is largely because R Rated films are not only watched by children but enjoyed and definitely appreciated by families and young adults. In contrast, the number of people able to watch an R Rated film is grossly reduced.

While more family films are being created, there is a gap in the market and it is a gap that Avalon is positioned to fill well. The Avalon team is experienced in creating family blockbusters that have amassed huge viewing figures at the theater and at home and intend to continue this trend by releasing modern versions of old fairy tales and myths that are well known and available in the public domain.

Surprising to many, family movies are the highest money makers. A study conducted by the Dove Foundation showed that family movies had an average gross profit of $94 million, whereas R-rated movies averaged only $11 million. Besides revenue from the theater, family-orientated movies bring in profit from merchandising. Movies such as “Shrek,” “Finding Nemo,” “Toy Story,” and “A Bug’s Life” have brought in an enormous amount of profit with endorsements, clothing, toys, and other products. Also, DVD, Pay-Per-View, and soundtrack sales increase profit even further.

Gary DePew is President and CEO of Avalon Family Entertainment. He has worked for various studios before becoming part of the Avalon company. One of his recent successful projects is the film “Hansel and Gretel.” “Jack & the Beanstalk” is Avalon Family Entertainment’s current project. The movie stars Colin Ford as “Jack” and James Earl Jones as the voice of the Giant. Other actors in the movie include Christopher Lloyd, Katey Segal, Gilbert Gottfried, and Chevy Chase. Avalon also has “Snow White” in production.

Avalon Family Entertainment will be making more live-action films based on well-known fairy tales. This is a profitable plan since these stories and characters are popular and will automatically bring people to the theaters to see their favorite fairy tales come to life. Another reason this plan is productive is that there are no costs to the rights of these stories since they are public domain. Upcoming projects from Avalon hope to include “Beauty and the Beast,” “Cinderella,” “Gulliver’s Travels,” “The Little Mermaid,” “The Pied Piper of Hamlin,” “Robin Hood,” and “The Three Little Pigs.”